015 - Tips For Defining Content (& Your Target Audience) For Your Book & Website
I have been really doing my homework lately on SEO (Search Engine Optimization) and all things content for both my website and my books and I wanted to share a few things about what Iā€™ve learned.
Iā€™ll be honest, itā€™s been a few years since I took the time to play in the online space. I really havenā€™t done much over the years to promote my business online or via events or social media. Iā€™ve actually just been far too busy. In fact, all my marketing efforts and back-end business tools have always been something I just kinda noodled with in my free time and in between clients. Iā€™ll also admit that Iā€™ve never had a formal business plan, never a real formal sales agreement, and only the minimum content has ever been displayed on my website just to simply have an online presence. I always wondered why I needed to make the effort to do all these things if I had a thriving business. But, sometimes it takes backing up to go more seamlessly (and professionally) forward.
I have spent the las...