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147 - I’m Not Sure I Want to Take My Book to Print

 

Today’s Topic: I’m Writing A Book, But Not Sure I Want to Take It to Print… What Other Options Do I Have?

I know it might sound a little bit strange that someone would take the time to compile a manuscript for any other reason than printing it as a book, but there are many reasons my clients come to me unsure whether or not printing their manuscript makes sense. I think the first concern is cost. The cost to print a book has not just doubled, but tripled during covid.

One of my recent clients couldn’t afford to print hard cover books, but he was able to afford what is called an 8-page gate-fold cover. This is a softcover book, but it has a thicker paper and flaps that fold in kind of like a hard cover book. You just can’t remove the jacket. He had a 356 page book and his printing cost for 250 6 x 9 books was $2,500, not including shipping.  He’s selling his books for $29.95. This is a cost of $10/book.

Another recent client produced...

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142 - Bella’s Utah Mountain Rescue

 
 

Today’s Topic: Bella’s Utah Mountain Rescue - The Little Dog That Brought the Globe to Prayer

I’ve recently been through something that has forever altered me. I wanted to tell you the story of what happened but, since this is a podcast about writing a book, I wanted to keep it in alignment with the theme of book publishing. Everyone that witnessed the event told me I have the next book and I have to write about it. But, you know… its hard to think about that at the moment as I’m still digesting what happened out there on that mountain last Monday night.

It’s always my goal to try to keep topics in alignment with the topic of writing a book for this podcast. I’ve mentioned it before that my life seems to always be a bit too grand to keep that focus and I’ve talked about developing a completely new podcast, but because there are so many dynamics always in great flux in my life it’s hard to know how to position...

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138 - Writing a Legacy Book

 

Today’s Topic: Writing a Legacy Book - Outlasting Web & Tech

There is one thing for sure that tech will never outdo - leave a lasting legacy! All things tech come and go… whether that is a quick instagram post, a social media page, or a website. They all get dated or obsolete at some point. And, I tell you this as someone that has an MBA in Technology Management. I’m not afraid of tech but I also know where the limitations are.

Have you ever gotten into a place where you weren’t sure if you were offering enough, not sure if you were sharing your true message, if you were misunderstood, you tried to make amends of something but maybe weren’t sure you hit the mark, or you wonder if you are even even being heard?

Let’s be honest, when you are a content creator you try to offer what people want to hear and you look at stats and what draws people into your world and when you find that thing they are interested in you create more of it....

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137 - Book Funnels & Tech Layoff’s

 

Today’s Topic: Book Funnels & Tech Layoff’s. Using a Book to Secure Your Position

There were at least 154,000 layoffs from more than 1,000 tech companies last year, according to Layoffs.fyi, a website that has been tracking tech layoffs since March 2020.

Google alone just let go 12,000 employees. Amazon let go of 18,000, Microsoft 10,000, 11,000 at Meta, 8,000 at Salesforce, and many more have followed suit, like Twitter (3,700), Uber, Cisco (4,100), Caravan (4,000), Peloton, booking.com, Airbnb, Instacart, Wayfair, Capital One, and so many more. What’s going on?

Many believe this has something to do with massive hiring at the height of covid and all the lockdowns. Amazon gained 800,000 employees between 2020-21, while google gained 52,000, Meta gained 27,000, Microsoft gained 58,000. Tech people are saying that Apple only slowly hired 17,000 and has yet to let any go. Many are saying that there is a re-normalizing occurring now. Basically,...

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134 - Building the Back End Business for Your Book

 

Hey guys! I thought perhaps I could squeeze in another podcast episode before Christmas. I don’t know about you, but I have family already in town and it always makes it a bit more challenging to stay focused on business and close out the year. Balancing the holidays as a self-employed entrepreneur can often mean you aren’t exactly beating to the same drum as others with free time to burn. When people see that you are home that often means that you are available. If you’re self-employed I know you understand this dilemma.

Sitting down to write and record a podcast isn’t always easy, but most of my clients are busy with holiday preparations so I had some quiet time to get caught up and ahead.  We have a giant storm blowing through here in the midwest and while everyone else is preparing meals, last minute shopping, and cleaning for guests, I’ve been trying to put plans in place for what I’d like to see in my business in 2023. How...

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133 - 5 Smart Steps for Getting Your Business Book Manuscript Done

 

Today’s Topic: 5 Smart Steps for Getting Your Business Book Manuscript Done—Building Out a Turn-Key Platform

I believe one of the greatest tools for you to professionally highlight yourself is to write a book on a topic you have mastery in. If you’ve been hanging around the speaking or coaching environment for awhile you will learn quickly that many people in this world have a book. Actually, many of them have more than one book. I find however, that many outside of this industry haven’t learned to capitalize on this to get ahead in their field. Even if you aren’t self employed, writing a book can help get you noticed. But, it tends to be the self-employed entrepreneur that uses a book to either pivot into something new, to provide teaching material for their team, or to simply draw additional awareness to themself as a go-getter.

Although, my system can work with a writer of any genre, it is the entrepreneurial spirit that I find myself...

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130 - Why is a Book the Single Best Marketing Tool?

 

 Today’s Topic: Why Is A Book the Single Best Marketing Tool?


If you’ve been considering writing a book, and done any amount of research online, you’ve probably seen all kinds of ads claiming that a book is the single greatest marketing secret in the world. But, what exactly does this mean, and is it true?

On the surface, yes I will agree, this can be true. But, it’s not really quite as straight-forward as it sounds. Yes, a book will draw attention to the particular topic you’ve written about and will create a certain level of interest in the fact that you have something to say about it, but there are two factors even more important than attention. First is alignment with your message, and second is whether or not the book supports that message - either by fulfilling a mission, or by enhancing the income you generate from something related to this mission. In other words, do you have a clear objective and how to you fulfill or justify the...

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128 - Using A Book to Define Your Purpose - Why “Wait and See” Doesn’t Work

 

Intro:
Hey Guys! Nicole Gabriel here! I’m the host of the Let’s Get Your Book Published podcast. I’m also the author multiple books, a Book Designer, a Publishing Coach, and an intuitive Business Coach.

I’ve been in the book business for awhile now and I’ve helped many clients get their book published over the years. On this podcast I share personal stories, client stories, and the truths about the publishing industry….

———

Today’s Topic: Using A Book to Define Your Purpose - Why “Wait and See” Doesn’t Work

What do I hear all day long every day? “I don’t know my purpose!” Or “I’ve always thought I should write a book.” And my first response about the book is - “Do it!!!” My first response about the life purpose is that you just haven’t found your passion.

I want to use this podcast to break down the break downs on what is being missed and why...

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126 - Don't Be A Copycat!

 

Season 4 - Episode 126
Intro:
Hey Guys! Nicole Gabriel here! I’m the host of the Let’s Get Your Book Published podcast. I’m also the author multiple books, a Book Designer, and a Publishing Coach as well as an intuitive Business Coach.

I’ve been in the book business for awhile now and I’ve helped many clients get their book published over the years. On this podcast I share personal stories, client stories, and the truths about the publishing industry….
———

Today’s Topic: Don’t Be A Copy Cat - Writing A Book in An Authentic Voice

On occasion I have a client come through from a referral coaching system and, generally…as a result, some tend to follow (nearly verbatim) the methodology of the coach that referred them. I guess, when you hire a coach, you listen to what they have to say and take their advice if you like the direction they have led you in to date. But, I’ve been watching some clients...

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124 - How Do I Sell My Self-Published Book?

 

Intro:

Hey Guys! Nicole Gabriel here! I’m the host of the Let’s Get Your Book Published podcast. I’m also the author multiple books, a Book Designer, and a Publishing Coach as well as an intuitive Business Coach.

I’ve been in the book business for awhile now and I’ve helped many clients get their book published over the years. On this podcast I share personal stories, client stories, and the truths about the publishing industry….

———

Today’s Topic: How Do I Sell My Self-Published Book?

This is the question every single author has and let me start by telling you that every approach is as different as every result.

We’re gonna jump right in today…If you tuned in to my last podcast, I talked about a client that printed 300 copies of her children’s book and still has many of them sitting in boxes unsold. Well…she is now producing a novel and decided to go to a different Designer, not me, to...

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