134 - Building the Back End Business for Your Book
Hey guys! I thought perhaps I could squeeze in another podcast episode before Christmas. I don’t know about you, but I have family already in town and it always makes it a bit more challenging to stay focused on business and close out the year. Balancing the holidays as a self-employed entrepreneur can often mean you aren’t exactly beating to the same drum as others with free time to burn. When people see that you are home that often means that you are available. If you’re self-employed I know you understand this dilemma.
Sitting down to write and record a podcast isn’t always easy, but most of my clients are busy with holiday preparations so I had some quiet time to get caught up and ahead. We have a giant storm blowing through here in the midwest and while everyone else is preparing meals, last minute shopping, and cleaning for guests, I’ve been trying to put plans in place for what I’d like to see in my business in 2023. How...
Let's stop the games and break down the truths about writing a book!
If you've been in the publishing industry for as long as I have, you learn that the creation of a book is a pretty repetitive process...at least the general foundation. But, every author has a unique story to tell and a unique set of challenges.
For many years I wanted to lock in the foundational pieces and find a way to coach those in way that allowed authors to move along in the comfort of their own home and at their own pace. I also wanted to make the system I was using smart enough to teach it to my authors that were looking to do something similar for their book and clients. Imagine if you could use the book to create the foundation of your offerings...the pieces that are repetitive...and free up your time for self-improvement, a better lifestyle, etc. Imagine turning your book into an online coaching system, to serve as your sales tool, to spark interest in a new field of study, to begin a movement, or to change lives.
The process doesn't have to be complicated.
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